Winning With Data

The biggest hotel company owns no hotel rooms, and the largest taxi company owns no taxis. Both organizations wield data better than any of their competitors to disrupt their industries. That's how powerful data can be when it's optimally leveraged. To gain a competitive advantage and dominate markets with data, you need to harness the power of curiosity and forge it into innovation with the step-by-step process in Winning with Data.

Venture capitalist Tomasz Tunguz and seasoned executive Frank Bien provide a rare insider's look at the transformative cultural changes data engenders in teams and companies. Winning with Data provides tactical advice gleaned from category-defining companies so you can replicate these techniques. Whether you need to merchandise inventory better, measure and respond to customer requests faster, incentivize go-to-market teams effectively, or metamorphose your team's culture, the clear and easy-to-practice guidance inside gives you everything you need to spark and fuel data-based conversations and decisions.

Illustrative, trenchant case studies give you an up-close and detailed look at how the leading data-driven companies disrupt industries with data. Get a privileged look at the specific strategies, techniques, and thinking behind how data is used by:

• Hubspot to develop best-in-class sales measurement and execution
• Warby-Parker to determine what models to ship and subsequently disrupt a $13 billion monopolized market
• ThredUp to transform the second-hand clothing business and process more than twenty thousand items of clothing every day
• Venmo to gain insight into user behavior in order to build the wallet for the millennial generation

Data is transforming the nature of business in fundamental ways but most people are asking the wrong questions: big data, small data, structured data, unstructured data. Instead, the right questions are, ''How do we get exactly the right insight into everyone's hands at the moment they need it?'' With the authors' widely practiced methodology, the entire company can speak the same language and decide based on the same facts not opinions to outperform.