From Supply to Demand

In a world where speed, efficiency and reliability drive business success,“ logistics and supply chain management is the beating heart of any organisation. But what goes on behind the scenes of that lightning-fast delivery to your door? How do companies ensure that raw materials from the other side of the world arrive exactly on time? This book takes you into the dynamic world of supply chains – from forecasting, inventory management, purchasing, warehousing to sustainability and technological innovations such as AI and blockchain. It also shows how international trade plays a crucial role in modern chains: from complex customs procedures to global trade agreements that bring opportunities as well as risks. With clear examples, exercises and practical insights, you will discover how companies worldwide optimise their logistics processes and remain agile in times of disruption. Whether you are a student, professional or entrepreneur, this book provides the knowledge and inspiration to not only understand logistics, but also turn it into a competitive advantage.